Canadian Consumer Willingness to Pay for Omega-3 Meat |
| |
| Authors: | John P Emunu Diane McCann-Hiltz |
| |
| Institution: | 1. Market Research, Market and Consumer Analysis , Edmonton , Alberta , Canada;2. Provincial Market Analyst, Consumer Demand, Market and Consumer Analysis , Edmonton , Alberta , Canada |
| |
| Abstract: | This study analyzes Canadian consumer willingness to pay for omega-3 enhanced beef, pork, and chicken. Using a nationwide survey conducted by ACNielsen in 2006 and choice modeling framework, results indicate that smaller household, households with high incomes, and households that have previously purchased an omega-3 product are willing to pay a premium for omega-3 beef, pork and chicken. The results also suggest that consumers that have previously purchased an omega-3 product are willing to pay a higher premium for the respective omega-3 meats compared to households that have never purchased an omega-3 product. Also, premiums are highest for omega-3 beef, followed by omega-3 pork, and last, omega-3 chicken. |
| |
| Keywords: | consumers meat omega-3 willingness to pay |
|
|
