Strategy Development for a Food Company Based on Patterns of Consumer Behavior |
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Authors: | Tatiana A. Kokodey |
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Affiliation: | 1. Sevastopol National Technical University , Sevastopol , Ukraine tanya_kokodey@yahoo.com |
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Abstract: | This research reveals connections between company strategies and consumer behavior patterns within the proposed method of developing a set of optimal strategies (a multi-component strategy) for a food company under the rapidly changing conditions intrinsic in the polycyclic business environment. This method is a strategic tool providing for efficient adaptation of a food company to current and potential environmental variability based on the polycyclic concept of environmental dynamics and on the suggested definition of strategy as a long-term interactive and proactive response to the influences of the business environment. |
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Keywords: | pattern of consumer behavior optimal strategy food company |
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