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类型投资的思维机制探究
引用本文:何丽君,石金涛,梁钧.类型投资的思维机制探究[J].山西财经大学学报,2004,26(4):128-131.
作者姓名:何丽君  石金涛  梁钧
作者单位:上海交通大学,管理学院,上海,200127
摘    要:在缺乏时间或深入(精确)认知能力时,人们最有可能运用类型思维,本文即从类型思维这一角度论述了类型投资的心理机制。投资者首先对资产加以认知,并将之与某一类型相匹配,然后从类型层面对资产类型未来回报做一预期。不同投资理念的投资者对类型资产未来回报预期存在分歧,在此基础上投资者在不同类型层面做出类型投资决策。

关 键 词:类型匹配  类型预期  积极反馈投资者  反向投资者  类型投资
文章编号:1007-9556(2004)04-0128-04
修稿时间:2004年5月20日

Exploring into the Mentality of Category Investment
HE Li-jun,SHI Jin-tao,LIANG Jun.Exploring into the Mentality of Category Investment[J].Journal of Shanxi Finance and Economics University,2004,26(4):128-131.
Authors:HE Li-jun  SHI Jin-tao  LIANG Jun
Abstract:Inadequate time or lacking in precise cognitive ability usually lead to category mentality, which is explored in this article. Investors try to recognize an asset before matching it to some category, and then future return of the asset is projected on the basis. Investors differ in their projections as to the future return of assets, thus resulting in category investment decisions on different category levels.
Keywords:category match  category anticipation  positive feedback investor  counter investor  category investment
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