酒店企业微博营销实证分析和策略建议

微博如大潮一般席卷全球,成为电子商务运作的利器。酒店企业可以通过微博与客人建立固定而长久的联系,尤其是那些创造了酒店大部分的销售额和利润的忠实客户,针对这些重要客户的不同需求,通过微博与其进行信息交换,能使酒店随时掌握他们的需求动态和想法,同时,利用已有的酒店宣传与销售网络,能使大客户随时掌握酒店新的服务项目和优惠政策,使酒店能对大客户的需要进行有针对性的促销。

Empirical Analysis and Strategy Recommendation of Hotel Enterprises on Microblogging Marketing

Microblogging is spreading as a weapon for e-commerce operation.Hotel companies can establish a fixed and long relationship with customs,especially those loyal customs who created the hotel s main profit.Focus on needs of those important customers,Hotels can know the market demand and people s ideas,at the same time,the customers will understand the hotel s new service and promotion plan through microblogging,so that the marketing can be targeted promoted.