| 厂商博弈与双赢模式的选择 |
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| 引用本文： | 朱思文,覃雯. 厂商博弈与双赢模式的选择[J]. 商业研究, 2007, 0(7): 33-35 |
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| 作者姓名： | 朱思文 覃雯 |
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| 作者单位： | 湖南财经高等专科学校,工商系,湖南,长沙,410205 |
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| 摘 要： | 厂家和中间商之间的关系密切而微妙,以利益为纽带,二者既合作又竞争,既抗衡又协调。建立与维护厂商两者之间的良好关系十分重要,通过引入纳什均衡模型分析说明两者只有共同合作才能达到共赢。
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| 关 键 词： | 厂家 中间商 博弈 共赢 |
| 文章编号： | 1001-148X（2007）07-0033-03 |
| 收稿时间： | 2006-08-15 |
| 修稿时间： | 2006-08-15 |
The Win -win Game Between Manufacturers and Intermediaries |
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| ZHU Si-wen,QIN Wen. The Win -win Game Between Manufacturers and Intermediaries[J]. Commercial Research, 2007, 0(7): 33-35 |
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| Authors: | ZHU Si-wen QIN Wen |
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| Affiliation: | Hunan Finance and Economics College, Changsha 410205, China |
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| Abstract: | The relationship between manufacturers and intermediaries is rather intimate yet subtle. Based on the commen interests, both cooperate and compete, contend coordinate. With clarifying their relationship, the paper explains how to establish and safeguard such relationship. It introduces Nash equilibrium model in order to show that only by means of cooperation can they achieve the win - win results. |
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| Keywords: | manufacturer intermediary game win - win |
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