居民出游决策行为与家庭结构的关系探讨--以宁夏回族自治区为例

出游市场是旅游市场的细分市场之一，从家庭结构角度探讨居民出游决策行为的论文在我国目前为数不多。本文以宁夏居民的5000份抽样调查问卷结果为例，分析了居民出游行为与家庭结构的关系。这里的家庭结构包括三代同堂家庭、两代同堂家庭、夫妻二人家庭及单身家庭4种情形。本文从不同家庭的出游时间、出游计划、出游方式、出游心理、对旅游资源的偏好等方面整体性地分析了不同家庭的出游特征，进而通过对宁夏居民区外、区内出游行为空间的分析，得出不同家庭结构出游的行为规律。最后指出这一分析在旅游产品开发、旅游市场营销、旅游市场开发等方面的重要意义。

A Discussion on the Relationship between Travel Decision-Making Behaviors of Residents and Family Structures

Travel market is one of the segmental tourism markets.(It's) rare to read papers discussing travel-decision behaviors from the angle of family structure.This paper makes an analysis of travel behavior(family structures include 3-generation family;2-generation family,a couple family and single life family)from the results of 5000 sample surveys and questionaires:The paper analyses the travel features of different families,including their travel time;travel plan;travel mode,travel psychology and their preference of travel resources.After analysing the travel of Ningxia residents within the province and out of the province,the authors obtain the regulation of the travel behaviors of different family structures.Finally, the paper points out that this analysis is of important significance to the development of tourism products,tourism market promotions and the development of tourism market.