| 零售企业的定价艺术 |
| |
| 引用本文： | 傅春林. 零售企业的定价艺术[J]. 安徽工业大学学报(社会科学版), 2003, 20(6): 38-40 |
| |
| 作者姓名： | 傅春林 |
| |
| 作者单位： | 安徽工业大学,管理学院,安徽,马鞍山,243000 |
| |
| 摘 要： | 跨国零售集团的进入使国内零售企业面临巨大的冲击和压力,竞争更加激烈。如何吸引顾客、保持客 源,将直接关系到企业的生存和发展。在竞争中,价格始终作为战胜对手的有力武器。
|
| 关 键 词： | 零售企业 定价策略 定价方法 |
| 文章编号： | 1671-9247(2003)06-0038-03 |
Art of Fixing a Price in Retail Enterprises |
| |
| FU Chun-lin. Art of Fixing a Price in Retail Enterprises[J]. , 2003, 20(6): 38-40 |
| |
| Authors: | FU Chun-lin |
| |
| Abstract: | Multinational retail groups' entering brings great attack and pressure to native retail enterprises and makes competition more fierce. How to attract the guests customers and keep them as customers all the time has a divect bearing on enterprises' survival and development. In the competition,price has always been powerful arms to defeat the opponent. |
| |
| Keywords: | retail enterprise strategy of fixing a price way of fixing a price |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
