体验经济视域下大庆市旅游业发展路径

随着时代的发展和社会的进步,旅游体验理论被逐渐运用于旅游资源的开发与规划中。但在实际应用中存在着旅游企业认识不足、文化特质不突出、市场脱节,以及旅游产品体验类型单一、内容同质化严重等问题。大庆市应充分发展特色化、差异化、专门化的景区景点等方式,整合旅游产品,精挑细选旅游线路,细化目标市场,丰富产品类型;关注低碳消费,开发低碳生态旅游产品;转变发展思路,进行大众化定制,以满足公众对旅游产品不断提升的需求。

Tourism Development Path in the Perspective of Experience Economy in Daqing

With the development of times and the progress of the society, the tourism experience theory is gradually applied in the devel-opment and planning of tourism resources. But there are some problems in practice in terms of insufficient understanding of tourism enter-prise, inconspicuous culture trait, disjointed market, single experience type of tourism products and serious content homogeneity. Daqing government should fully develop characteristic, different and specialized scenic spots to integrate tourism products, select tourist lines, re-fine the target market and rich product types, focus on low carbon consumption to develop low carbon ecological tourism products and change development ideas to carry out mass customization, so as to meet the rising public demand for tourism products.