基于文化与商务旅游融合的苏州金鸡湖景区发展策略研究

研究文化与旅游的融合,对促进商务旅游的进一步发展意义重大。通过对苏州金鸡湖商务景区调查问卷结果显示,丰富多样的文化活动是商务旅游景区的竞争力特征之一。苏州金鸡湖景区应大力依托演艺场馆,开发旅游演艺精品;结合李公堤三期、四期,开拓文化展馆旅游;紧扣景区商务特性,开发文化旅游购物产品;综合利用金鸡湖水域资源,开发休闲旅游路线;创新景区管理机制,保障景区旅游长效发展,从而将文化与商务旅游有效融合,提升景区竞争力。

Development Strategy Integrating Culture and Business Tours for Jinjihu Scenic Region in Suzhou

The integration of culture and tourism is significant in facilitating the development of business tours. A questionnaire survey was conducted regarding to Jinjihu scenic region in Suzhou with a result that abundant cultural activities is one of its competitive strengths. In this connection, the study proposed that the region should develop performing arts for tourism relying on performance venue available and explore cultural exhibition tours making use of the third and fourth phases of Ligongdi, a causeway in the middle of Jinjihu lake. It should also develop products for cultural tourism focusing on its business character, develop tour lines for leisure tourism while integrating the resources of water areas of the lake, and innovate the management system of the scenic region for safeguarding long term tourism devel- opment in ways that combine culture with business tourism and promote the market competitiveness of the scenic spot.