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Consumer decision making process in shopping for halal food in Malaysia |
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| Authors: | Mohani Abdul Hashanah Ismail Haslina Hashim Juliana Johari |
| Institution: | Faculty of Economics and Management, Universiti Putra Malaysia, Serdang 43400 UPM, Malaysia |
| Abstract: | assurance halal food Muslim consumers |
| Keywords: | assurance halal food Muslim consumers |
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