大数据时代下的企业角色定位

大数据时代的来临,对各个领域传统的企业经营管理模式带来严峻挑战,企业管理将发生巨大变革。未来大数据在企业管理中运用将十分广泛,但大数据时代机遇与挑战并存,新兴企业不断兴起,大批企业被淘汰出局。所以,在新一轮的竞争中,企业必须在明晰大数据特点的情况下,变革企业管理思维,并结合大数据在企业管理中的应用,以此找准企业在大数据时代下的角色定位。同时,有利于企业发展的稳定大数据环境,离不开政府的引导与支持,基于此,阐述了政府在推动大数据发展中的积极作用。

Research on the Role-positioning of Enterprise Based on Big Data Era

The advent of the era of big data, pose serious challenges to the traditional business management model in all areas, management will take place great changes. Future Big Data use in business management will be very extensive, but the era of big data opportunities and challenges, emerging businesses continue to rise, a large number of enterprises have been eliminated. Therefore, in the new round of competition, companies must clear in the case of large data features, change enterprise management thinking, combined with large data applications in business management, in order to identify the business Role in the era of big data . At the same time, in favor of stable development of enterprises large data environments, without government guidance and support, based on this, the paper also describes the positive role of government in promoting the development of big data.