| 中国零售业的国际化战略 |
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| 引用本文： | 张亚涵,朱功睿.中国零售业的国际化战略[J].改革与战略,2008,24(2):100-102. |
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| 作者姓名： | 张亚涵 朱功睿 |
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| 作者单位： | 对外经济贸易大学国际商学院,北京,100029 |
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| 摘 要： | 中国国内零售业竞争日益激烈，中国零售企业不断成长，能够利用全球的资源在全球市场进行博弈，开拓自己的国际化业务。文章从中国零售业国际化动机和现状出发，利用定量和定性相结合的分析方法，分析了零售业国际化进程中的问题，并针对这些问题分析了中国零售业的国际化战略。
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| 关 键 词： | 零售业 国际化 战略 |
| 文章编号： | 1002-736X（2008）02-0100-03 |
On the Strategy of Retailing Internationalization in China |
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| Zhang Yahan,Zhu Gongrui.On the Strategy of Retailing Internationalization in China[J].Reformation & Strategy,2008,24(2):100-102. |
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| Authors: | Zhang Yahan Zhu Gongrui |
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| Institution: | Zhang Yahan Zhu Gongrui (International Business College,University of International Business , Economics,Beijing 100029) |
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| Abstract: | In China,the competition in retailing industry is increasingly intense.China's retailing companies are in a high growth rate, they can use global recourses to develop their businesses in the global market.Based on the motivation and the status of retailing companies' globalization in China,the problems in the process of China retailing companies' internationalization are analyzed by using qualitative analysis and quantitative analysis,and the strategy of internationalization in China retailing is presented. |
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| Keywords: | retailing internationalization strategy |
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