渭南果业发展的有利条件与对策研究

渭南果业经过十多年的发展，已初具规模。又因渭南地理位置优越，果品运输方便，果业成为当地的重要经济产业之一。渭南果业的发展现状既有自己的特色和优势，又存在许多方面的不足。渭南果业尚处在打入市场的初级阶段，无论在果业种植还是果品销售方面，都存在一定的问题。针对渭南果业发展现状，运用现代营销理念，从品牌塑造，价格定位，科技投入方面着手，准确定位渭南果业营销运作模式，以推进渭南果业的发展，促进渭南经济。

Discussing the Convenient Factors and Tactics of Fruit Industry in Weinan

After more than 10 years of development,fruit industry in Weinan has begun to take shape;and due to its favorable strategic location and convenient transport,the fruit industry has become one of the key economic industries in Weinan.The development of the fruit industry in Weinan has its own characteristics and advantages,as well as many aspects of the deficiencies.It is analyzed that the fruit industry in Weinan is still in the initial stage of market penetration,whether from the cultivation of fruit or fr...