Ethics and the Internet Issues Associated with Qualitative Research |
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Authors: | Denise E DeLorme George M Sinkhan Warren French |
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Institution: | (1) School of Communication, University of Central Florida, P.O. Box, 161344, Orlando, FL, 32816-1344, U.S.A;(2) Department of Marketing, University of Georgia, 148 Brooks Hall, Athens, GA, 30602-6258, U.S.A;(3) Department of Marketing, University of Georgia, 148 Brooks Hall, Athens, GA, 30602-6258, U.S.A. E-mail |
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Abstract: | This paper examines the need for standards to resolve ethical conflicts related to qualitative, on-line research. Practitioners working in the area of qualitative research gauged the breadth and depth of this need. Those practitioners identified several key ethical issues associated with qualitative on-line research, and felt that there should be a common ethics code to cover issues related to Internet research. They also identified challenges associated with the profession's acceptance of a unified code. The paper concludes by offering guidance in developing and implementing such a code. |
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