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| 知识管理在国外企业的实施:“麦当劳”的做法与思考 | |
| 引用本文： | 杨冰花,吴铭丽,黄毅中.知识管理在国外企业的实施:“麦当劳”的做法与思考[J].特区经济,2006,211(8):354-355. |
| 作者姓名： | 杨冰花 吴铭丽 黄毅中 |
| 作者单位： | 1. 浙江大学宁波理工学院外事处 2. 浙江纺织职业技术学院 3. 广州科立通用电气公司 |
| 摘 要： | 知识管理作为一门新兴的学科,在西方企业中被大力推崇。加拿大前300名的金融企业与美国财富500强的企业都把知识资源视为企业成功的关键因素。这一管理体系也被国内许多专家学者所研究。为了清晰知识管理的理论架构,本文通过对麦当劳这个世界著名快餐企业知识管理的案例分析,来探讨知识管理的主要内容和实施策略,以期为国内企业管理知识提供一定的借鉴。 |
| 关 键 词： | 知识管理 麦当劳 |
Knowledge management's demonstration in foreign enterprise: Mcdonald's behavior and thinking |
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| Yang Bing Hua,Wu Ming Li,Huang Yi Zhong.Knowledge management''''s demonstration in foreign enterprise: Mcdonald''''s behavior and thinking[J].Special Zone Economy,2006,211(8):354-355. | |
| Authors: | Yang Bing Hua Wu Ming Li Huang Yi Zhong |
| Institution: | Yang Bing Hua Wu Ming Li Huang Yi Zhong |
| Abstract: | Managing knowledge as effectively as possible plays significant role in most organisations nowadays.The top manager of both the Canadian Financial Post 300 firms and US Fortune 500 companies regard knowledge resources as core factors for a firm's success.In actual practice,different companies focus on different point of knowledge management(KM).As the top 10 fast restaurant in the world,McDonal's offers us a successful case on how to manage knowledge in all the McDonal's chain.This article is keen to give Chinese organisations an example on how to manage knowledge within organisation. |
| Keywords: | Knowledge Management MacDonald's |
| 本文献已被 CNKI 万方数据 等数据库收录！ | |