网络经济对农村居民消费的影响研究

消费作为拉动经济增长的三驾马车之一,其在经济运行中占有重要地位。近年来,随着互联网在我国的广泛普及,网络交易渠道日益完善,居民通过互联网络进行消费的热度持续上升。在现今互联网时代,最近的信息,最新的商机都可以通过网络获取,网络购物这种以互联网为载体的新型销售方式逐渐进入人们的视线,并开始对居民日常生活消费产生影响,因此可以说网络经济已经成为当今社会发展的必然趋势,网络经济时代已经向我们走来。网络经济背景下,农村居民的购物环境发生了变化,消费方式也有了创新,消费行为也随之发生变化。网络的直接性及便利性提高了用户的消费倾向,促进了农村居民的消费升级,同时优化了社会的消费环境。因此,对网络经济背景下的农村居民消费影响进行探究具有重要意义,并且根据研究结果可以为网络经济的发展提供相应的政策建议。

Research on the Influence of Network Economy on the Consumption of Rural Residents

Consumption,as one of the three drivers of economic growth,plays an important role in economic operation.In recent years,with the wide spread of the Internet in China,the network trading channels have been increasingly improved,and residents'consumption through the Internet has continued to increase.In today's Internet age,the latest information and business opportunities can be obtained through the Internet.Online shopping,a new type of internet-based sales method,has gradually entered people's eyes and has begun to have an impact on residents'daily consumption.Therefore,it can be said that the network economy has become the inevitable trend of social development,and the network economy era has come to us.Under the background of network economy,the shopping environment of rural residents has changed,the consumption mode has also been innovated,and the consumption behavior has also changed.The directness and convenience of the network improve the consumer tendency,promote the rural residents'consumption upgrade,and optimize the consumption environment of the society.Therefore,it is of great significance to explore the influence of rural residents'consumption in the context of the network economy,and according to the results of the research,it can provide corresponding policy suggestions for the development of the network economy.