广东文化建设的新视点:营造高品位的消费文化

伴随着全面小康社会的建设步伐,广东人的消费理念正由消费的经济导向转向消费的文化导向,"消费文化"建设成为广东文化建设的基础。要营造高品位的消费文化,必须从客观的生产消费文化和受消费者个体行为支配的主观消费文化两方面入手,推进消费文化的可持续发展,营造公平的消费文化社会机制,加大精神消费文化建设的力度。

A New Perspective in Guangdong Cultural Construction: Fostering Consumption Culture with Taste

In accordance with the affluent society construction,the living mode of Cantonese is transforming from being consumption economy-directed to consumption culture-directed.Consumption culture construction becomes the foundation of Guangdong cultural construction.To foster a consumption culture with taste,we must proceed from the objective production consumption culture,media consumption culture and the subjective consumption culture which is dominated by customer behavior,promote the sustainable development of consumption culture,foster social mechanism of equitable consumptive culture,and enhance the construction of spiritual consumption culture.