| Abstract: | The purpose of this study was to develop an instrument to measure adult awareness of consumer product/service information sources, consumer protection laws and channels of recourse. The process included identification of prevalent consumer problems, development of test items based on the identified problems, and assessments of the content validity and the reliability of the instrument. The process of construct validity was initiated by developing and testing hypotheses concerning the relationships between scores on the instrument and selected socio-economic characteristics of consumers. Low consumer awareness scores were predominant, supporting the need for consumer education for adults. |
