Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience |
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Authors: | Óscar González-Benito César A Bustos-Reyes Pablo A Muñoz-Gallego |
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Institution: | (1) Dpto. Administración y Economía de la Empresa, Universidad de Salamanca, Campus Miguel de Unamuno, 37007 Salamanca, Spain |
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Abstract: | The authors analyze the relationship between the geodemographic profile of consumers and retail format choice while accounting
for the effects of spatial convenience. The proposed analytic model assumes that format choice is an implicit portion of store
choice, such that a geodemographic profile functions as a determinant of format choice, and spatial convenience is a determinant
of store choice. The results show that some geodemographic dimensions capture preferences for certain store formats and thereby
facilitate retailers’ selection of geographic markets. The results also indicate that obviating the effect of spatial convenience
may lead to biased estimations. |
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Keywords: | Geodemographic segmentation Store choice Spatial convenience Grocery store formats Location strategy |
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