| CHAID分析在抽油烟机产品市场细分中的应用 |
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| 引用本文： | 苏胜强. CHAID分析在抽油烟机产品市场细分中的应用[J]. 商业研究, 2006, 6(17): 105-110 |
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| 作者姓名： | 苏胜强 |
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| 作者单位： | 深圳广播电视大学,经济管理系,广东,深圳,518008 |
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| 摘 要： | 市场细分是企业战略营销的重要组成部分。根据一些调查数据显示,把抽油烟机市场细分变量区分为广度细分变量和深度细分变量,如果与传统市场细分方法进行对比,可了解到CHAID细分方法的优越性,方能用该方法对抽油烟机整体市场和潜在市场做以细分。
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| 关 键 词： | 抽油烟机 市场细分 深度细分变量 CHAID分析 |
| 文章编号： | 1001-148X（2006）17-0105-06 |
| 收稿时间： | 2005-11-28 |
| 修稿时间： | 2005-11-28 |
The Analysis on Soot Absorber Market Segmentation With CHAID Methods |
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| SU Sheng-qiang. The Analysis on Soot Absorber Market Segmentation With CHAID Methods[J]. Commercial Research, 2006, 6(17): 105-110 |
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| Authors: | SU Sheng-qiang |
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| Affiliation: | Department of Economics and Management, Shenzhen Radio and TV University, Shenzhen 518008, China |
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| Abstract: | Market segmentation is one of the most important market strategy in an enterprise.According to the original data based on market investigation in early stage,this paper makes a distinction between wide segmentation variables and deep segmentation variables.Contrasting to the conventional market segmentation methods,it discusses the advantages of CHAID methods,which can be used to segment the whole market and potential market of soot absorber. |
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| Keywords: | soot absorber market segmentation deep segmentation variables CHAID methods |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
