Value creation from the innovation environment: partnership strategies in university spin‐outs |
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Authors: | Sarah Lubik Elizabeth Garnsey Tim Minshall Ken Platts |
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Affiliation: | 1. Centre for Strategy and Performance, University of Cambridge, , Cambridge, CB3 0FS UK;2. Centre for Technology Management, Institute for Manufacturing, University of Cambridge, , Cambridge, CB3 0FS UK |
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Abstract: | University spin‐out (USO) companies play an increasingly important role in generating value from radical, generic technologies, but this translation requires significant resources from other players to reach the market. Seven case studies illuminate how relationships with each type of partner can be leveraged to help the firm create value. We find that most firms in the sample are aware of the importance of corporate partners and actively seek to cultivate these relationships, but may not be taking full advantage of the resources available through nonparent academic institutions and other USOs with similar or complementary technologies. |
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