| 校企合作打造极具发展后劲的保险营销人才 |
| |
| 引用本文： | 刘家养. 校企合作打造极具发展后劲的保险营销人才[J]. 企业科技与发展, 2008, 0(7): 177-179 |
| |
| 作者姓名： | 刘家养 |
| |
| 作者单位： | 广西财经学院,广西南宁530003 |
| |
| 基金项目： | 本文为2007年度新世纪广西高等教育教学改革工程项目研究成果 |
| |
| 摘 要： | 众所周知，在我国保险营销人员的流动性和淘汰率都非常高，很大一个原因就是学校与保险公司的脱节，学校培养的学生太娇气，上不了一线，而保险公司自己培训的营销人员综合素质不够，淘汰率过高。在我国保险业飞速发展的今天，亟需高素质的一线人才，单纯依靠学校培养或企业培训均有其局限性。根据我国目前实际情况，可从培养人才的源头抓起，整合保险教育资源，形成以学校培养为主，企业培训为辅，学界与业界融合这种方式来解决保险教育与市场脱节的问题，建立校企合作的人才培养途径，打造一批批极具发展后劲的保险营销人员。
|
| 关 键 词： | 校企合作 发展后劲 保险营销 |
School-enterprise Eooperation and Creating A Team of Great Development Potential of the Insurance Marketing Talent |
| |
| Liu Jia-yang. School-enterprise Eooperation and Creating A Team of Great Development Potential of the Insurance Marketing Talent[J]. , 2008, 0(7): 177-179 |
| |
| Authors: | Liu Jia-yang |
| |
| Affiliation: | Liu Jia-yang (Guangxi University of Finance and Economic, Nanning Guangxi 530003) |
| |
| Abstract: | It is well known, the insuram＇e marketing personnel＇s fluidity and the elimination rate are all extremely high in our country, the very. big reason is the sehool and insurance company＇s coming apart. Today, the insurance business rapid development needs the high quality talent, This purely depends upon the school raise or the enterprise trains has its limitation. According to our country＇ s insurance actual situation, the educational world and the insurance field should fuse together to solve this problem which lhe insurance education and the market come apart. |
| |
| Keywords: | Cooperation of school and business potential developing talent Insurance marketing |
| 本文献已被 维普 等数据库收录！ |
