中国服装品牌如何走的更远

我国是世界上公认的服装出口和生产大国,拥有世界上最大的服装消费市场。但是,多数服装企业都在做OEM,为他国的服装品牌做来料加工和来样加工。中国服装品牌如何才能成为世界的品牌,中国服装品牌发展的道路应该如何实施?这是摆在中国服装企业面前的一个重大的战略性问题。本文从几个方面浅析中国服装品牌的发展之路。

China's Clothing Brand How to Go Further

China is the biggest apparel exports and producing country in the world, it has the world＇s largest apparel consumer market. However, most clothing companies are doing OEM, for other country＇s apparel brand processing and sample processing. How can China＇s clothing brand as a world brand, China＇s clothing brand development should be how to implement？ And this is a major strategic for the Chinese enterprises. This paper from the following aspects analyzes the Chinese clothing brand development.