An Exploratory Comparison of Ethical Perceptions of Mexican and U.S. Marketers |
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| Authors: | Janet Marta Christina M Heiss Steven A De Lurgio |
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| Institution: | (1) Department of Marketing & Management, Northwest Missouri State University, 800 University Drive, Maryville, MO, 64468-6001, U.S.A.;(2) Bloch School of Business and Public Administration, University of Missouri, Kansas City, U.S.A. |
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| Abstract: | This is a study of the effects of a number of background variables on ethical perceptions of Mexican and U.S. marketers. This
research investigates how a marketer’s personal religiousness, relativism, and the ethical values influence in perceptions
of the degree of ethical problems in hypothetical marketing scenarios. It also examines differences between Mexican and U.S.
marketers on these variables. The results show significant differences in perception between the countries, and we discuss
the implications of these differences for cross-cultural business activities.
The authors wish to thank Rebecca McLaughlin for her help with data collection in Mexico |
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| Keywords: | corporate ethical values cross-cultural ethics ethical perceptions marketing ethics Mexican ethics relativism religiousness |
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