| 基于新形势视角下中小出版企业发展对策研究 |
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| 引用本文： | 崔明,张荣霞.基于新形势视角下中小出版企业发展对策研究[J].企业活力,2011(9):8-11. |
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| 作者姓名： | 崔明 张荣霞 |
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| 作者单位： | 兰州大学管理学院; |
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| 摘 要： | 纵观全局,我国出版产业正面临着数字化、产业集团化、国际化等重大变革的发展环境。中小出版企业既面临着严峻的挑战,也面临着前所未有的机遇。积极探索新形势下中小出版企业的发展对策,有利于中小出版企业突破重重困难,获得生存,提高企业竞争力,实现长期可持续发展。
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| 关 键 词： | 新形势 中小出版企业 发展对策 研究 |
Medium Small Publishing Enterprises Development Strategy Research under the New Situation |
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| Cui Ming ,Zhang Rong xia.Medium Small Publishing Enterprises Development Strategy Research under the New Situation[J].Enterprise Vitality,2011(9):8-11. |
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| Authors: | Cui Ming Zhang Rong xia |
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| Institution: | Cui Ming 1,Zhang Rong xia 2 (1,2.Management School of Lanzhou University,Lanzhou 730000,China) |
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| Abstract: | Overall,the publishing industry in China is facing the digital,industrial group,the development of internationalization of major change environment.Medium-small publishing enterprises face both severe challenges and unprecedented opportunity.Exploreing the new situation of the development of medium-small publishing enterprises countermeasures actively can help them break through the many difficulties,obtain survival,enhance the competitiveness of enterprises,and realize the sustainable development for a lon... |
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| Keywords: | the new situation medium-small publishing enterprises development countermeasures research |
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