| 供应链视角下的分销渠道冲突管理 |
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| 引用本文： | 殷少明.供应链视角下的分销渠道冲突管理[J].企业活力,2011(9):36-38. |
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| 作者姓名： | 殷少明 |
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| 作者单位： | 新疆财经大学工商管理学院; |
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| 摘 要： | 市场竞争实质上是供应链之间的竞争,而分销渠道是供应链中从制造商到消费者的重要部分。制造商只有从分销渠道组织结构的创新、渠道成员关系的再造、渠道管理模式的选择和逆向分销渠道的构建,通过彼此的优势互补和资源共享才能解决分销渠道冲突。
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| 关 键 词： | 供应链 渠道冲突 战略联盟 |
Conflict Management of Distribution Channel from the Prospective of Supply Chain |
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| Yin Shao ming.Conflict Management of Distribution Channel from the Prospective of Supply Chain[J].Enterprise Vitality,2011(9):36-38. |
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| Authors: | Yin Shao ming |
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| Institution: | Yin Shao ming (School of Business Administration,Xinjiang University of Finance and Economics,Urumqi 830012,China) |
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| Abstract: | Market competition is essentially the competition between supply chains,while distribution channel is an important part from manufacturer to consumer in supply chain.Manufacturer only from innovation of organizational structure of distribution channel,reconstruction of channel member ' s relationship,selection of channel management model and construction of inverse distribution channel,by each other complementary advantages and resources sharing can solve distribution channel conflict. |
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| Keywords: | supply chain channel conflict strategic alliance |
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