博弈论在企业应收账款中的应用分析

在激烈的市场竞争中,赊销作为一种销售策略普遍存在。文章就企业与竞争对手之间的"囚徒困境"博弈,分析了应收账款的产生背景和企业选择赊销的被迫性,进而通过企业与客户之间的相机决策博弈,构建模型,在动态的博弈中,依次剖析了企业赊销的选择前提和应收账款的后续管理策略。

Application of game theory to accounts receivable

In the fierce competition of the market,selling on credit,a kind of sales strategy,is very common used.By the prisoner's dilemma game between an enterprise and the other one,this paper analyses the background of the accounts receivable and how the enterprise is forced to select this kind of strategy.By the camera decision between the enterprise and customers,this paper constructs models during the dynamic game and analyses the premise condition of selling on credit and later managements strategy of accounts...