| 企业战略转移理论的梳理与实例研究 |
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| 引用本文： | 谢凤华,古家军. 企业战略转移理论的梳理与实例研究[J]. 石家庄经济学院学报, 2004, 27(4): 383-387 |
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| 作者姓名： | 谢凤华 古家军 |
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| 作者单位： | 湘潭大学,商学院,湖南,湘潭,411105;湘潭大学,商学院,湖南,湘潭,411105 |
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| 摘 要： | 通过梳理企业战略理论 ,探讨了企业战略转移运用的 3种战略思维 ,多角度、多层面地研究了企业战略转移 ,构建了企业战略转移的理论体系 ,并举例佐证。
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| 关 键 词： | 战略转移 竞争战略 评价指标 |
| 文章编号： | 1007-6875(2004)04-0383-05 |
| 修稿时间： | 2003-05-10 |
Hackling the Theories on Business Diversion Strategy and Cases Study |
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| XIE Feng-hua,GU Jia-jun. Hackling the Theories on Business Diversion Strategy and Cases Study[J]. Journal of Shijiazhuang University of Economics, 2004, 27(4): 383-387 |
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| Authors: | XIE Feng-hua GU Jia-jun |
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| Abstract: | This thesis hackles the theories on business strategy, discusses three strategic thinkings used in the business strategy. It studies the of business strategy from several dimensions and layers and establishes the theoretical system of the business diversion strategy, then gives examples for proofs. |
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| Keywords: | strategic diversion competitive strategy evaluation index |
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