COVID-19 and changes in content usage behavior: The case of South Korea |
| |
Affiliation: | 1. Nakil Sung, Department of Economics, University of Seoul, Seoulsiripdaero 163, Dongdaemun-gu, Seoul, 02504, South Korea;2. Minchang Kim, Department of Economics, Gangneung-wonju National University, Jukheon-gil 7, Gangneung-si, Gangwon-do, 25457, South Korea |
| |
Abstract: | This study examines changes in content usage time due to the COVID-19 pandemic in South Korea using Korean Media Panel data for the period 2011–2020 and explores the reasons for these changes. This study focuses on four principal contents: television programs, movies/videos/user-created content, traditional telecommunication services, and chatting/messenger/social network services. The empirical results indicate an increase in usage time for the four principal contents, as well as total content usage time because of the pandemic. The results also show that average Korean people stayed longer at home after the onset of the pandemic, leading to an increase in the time spent on all the principal contents, except for traditional telecommunication services, as well as an increase in total content usage time. Furthermore, this study suggests that whereas the effect of the pandemic on television program viewing time was mainly attributable to changes in time spent at home because of the pandemic, the effect on other contents was mainly caused by non-location-related factors. This study predicts changes in content usage time after the end of the pandemic and provides strategic suggestions. |
| |
Keywords: | COVID-19 Pandemic Content Media Content usage time |
本文献已被 ScienceDirect 等数据库收录! |
|