How low spending control harms consumers |
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Authors: | William O Bearden Kelly L Haws |
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Institution: | (1) Moore School of Business, University of South Carolina, 1705 College Street, Columbia, SC 29208, USA;(2) Mays Business School, Texas A&M University, 4112 TAMU, College Station, TX 77843, USA |
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Abstract: | Self-control is a critical aspect of consumer behavior that has wide-ranging implications for individual and societal welfare.
The present research builds upon previous work regarding consumer spending self-control by examining the financial, decision
making, social, and psychological consequences of low consumer spending self-control. Further, the relationship between consumer
spending self-control and general self-control is explored, contributing to a greater understanding of how more general traits
translate into spending-related outcomes. This research includes investigations of allocations to retirement accounts, responses
to credit limits, resource depletion effects from repeated decision making, and the potential for broader negative social
and psychological consequences from low consumer spending self-control. |
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