| 塑造品牌个性、再造企业筋骨 |
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| 引用本文： | 韩中和.塑造品牌个性、再造企业筋骨[J].上海管理科学,2003(3):32-33. |
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| 作者姓名： | 韩中和 |
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| 作者单位： | 复旦大学管理学院 |
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| 摘 要： | 品牌个性对唤起潜在消费者、对自己与其他众多的竞争对手区别开来,对塑造顶尖品牌形象都有积极的意义。本文从几个知名品牌的案例,唤起企业增强塑造品牌个性的意识,以建立鲜明的具有个性的品牌。
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| 关 键 词： | 企业形象 品牌个性 差异化 |
Establish brand personality to rebuild corporate physique |
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| Han Zhonghe.Establish brand personality to rebuild corporate physique[J].Shanghai Managent Science,2003(3):32-33. |
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| Authors: | Han Zhonghe |
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| Institution: | Han Zhonghe |
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| Abstract: | Brand personality arouse potential consumer and differentiate brand image from competitor. Brand personality will plus brand image. This paper analysis several cases , and call attention to establish distinct brand personality. |
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| Keywords: | Corporate image brand personality differentiation |
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