The future of Europe - and Britain's economic future in Europe: the perspective of a Europe-based multinational

The paper asks why Europe matters, what a company like Unilever wants from Europe, what developments will deliver these conditions and whether it matters if Britain is in or out of Europe. It concludes that the most important benefit from Europe has been the Single Market. Developments which promote it such as EMU should be supported but other economic issues such as competitiveness and unemployment also need to be addressed. The benefits of the Single Market can most easily be secured inside Europe.