| Abstract: | This paper relates normative expected‐utility decision making to target‐based decision making, and introduces a new quantity, the aspiration equivalent. We show that using the aspiration equivalent as a target provides a new method for choosing between lotteries that is consistent with expected‐utility maximization. Furthermore, we show that the aspiration‐equivalent target provides a win–win situation for executive–manager delegation. This result furnishes a new link between normative decision analysis and target‐based decision making. Copyright © 2005 John Wiley & Sons, Ltd. |
