| 挖掘售后服务领域的潜在价值 |
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| 引用本文： | 田肇云.挖掘售后服务领域的潜在价值[J].商业研究,2006(15):180-181. |
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| 作者姓名： | 田肇云 |
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| 作者单位： | 北京机械工业学院,北京,100085 |
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| 基金项目： | 北京机械工业学院校科研和教改项目 |
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| 摘 要： | 一些领先的企业从售后服务领域获取高达50%的利润收入,售后服务管理已成为企业的决策焦点。可通过对消费者的服务需求预测、产品设计、新技术应用和企业联盟等策略来满足消费者的各种需求,降低配件的库存水平、减少服务成本,以充分挖掘售后服务领域潜在的利润空间。
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| 关 键 词： | 售后服务 潜在价值 配件库存 客户满意度 |
| 文章编号： | 1001-148X（2006）15-0180-02 |
| 收稿时间： | 2005-10-02 |
| 修稿时间： | 2005年10月2日 |
Seizing the Potential Value of the After-sale Service |
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| TIAN Zhao-yun.Seizing the Potential Value of the After-sale Service[J].Commercial Research,2006(15):180-181. |
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| Authors: | TIAN Zhao-yun |
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| Institution: | Beijing Institute of Machinery, Beijing 100085, China |
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| Abstract: | The post-service management has become a strategic focal point for smart manufacturers which acquire as much as 50 percent of all profits from this often-overlooked part of the business.They anticipate customer service requirement,design products,leverage advanced technology and integrate partners to reduce inventory levels,lower service costs and respond more flexibly to customer demands-all while seizing the potential value of the after-sale service. |
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| Keywords: | after-sale service potential value spare-part inventory customer satisfaction |
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