| 标杆价格及应变观 |
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| 引用本文： | 彭品志,刘军,周利国,PENG Pin-zhi,LIU Jun,ZHOU Li-guo.标杆价格及应变观[J].山西财经大学学报,2004,26(6):27-30. |
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| 作者姓名： | 彭品志 刘军 周利国 PENG Pin-zhi LIU Jun ZHOU Li-guo |
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| 作者单位： | 山东经济学院,工商管理学院,山东,济南,250014 |
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| 摘 要： | 价格是市场供求变化的反映,不同规模企业的价格对市场供求关系调节的影响力是不一样的。占据行业市场支配地位的大型中坚企业,应当运用标杆价格的观念与方法,制定、调节产品及服务价格水平,以此进一步树立良好形象,构建产业价值链,化解价格决策带来的风险。
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| 关 键 词： | 标杆价格 大型中坚企业 产业价值链 |
| 文章编号： | 1007-9556(2004)06-0027-04 |
| 修稿时间： | 2004年9月21日 |
"Surveyor's Pole" Price and Responsiveness |
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| PENG Pin-zhi,LIU Jun,ZHOU Li-guo."Surveyor''''s Pole" Price and Responsiveness[J].Journal of Shanxi Finance and Economics University,2004,26(6):27-30. |
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| Authors: | PENG Pin-zhi LIU Jun ZHOU Li-guo |
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| Abstract: | Prices mirror the changes in market demand and supply. Pricing policies by enterprises of various sizes vary in their effective influence over market. The large and medium sized enterprises with market predominance should employ "surveyor's pole" price ideology and method in their product design and adjustment as well as pricing of their services in an effort to set up a good image, construct their trade value chain, and resolve the crises brought about by pricing decisions. |
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| Keywords: | "surveyor's pole" price major enterprises trade value chain |
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