|
|||||
|
|
I nudge myself: Exploring ‘self‐nudging’ strategies to drive sustainable consumption behaviour |
|
| Authors: | Gabriele Torma Jessica Aschemann‐Witzel John Thøgersen |
| Institution: | Department of Management, School of Business and Social Sciences, Fuglesangs Allé 4, 8210 Aarhus V, Aarhus University, Aarhus, Denmark |
| Abstract: | |
| Keywords: | consumer decision making intention‐behaviour gap organic qualitative self‐nudging sustainable food choice |