| 营销是卖思想 |
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| 引用本文： | 韩庆祥.营销是卖思想[J].北京市经济管理干部学院学报,2004,19(4):39-43. |
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| 作者姓名： | 韩庆祥 |
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| 作者单位： | 北京市经济管理干部学院,北京,100102 |
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| 摘 要： | 营销是卖思想,营销制胜是观念制胜.先进的营销思想来自于对消费者的深刻理解,来自于对竞争者的准确判断,来自于对经济和市场变化趋势冷静的分析,来自于先进营销理念的确立.
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| 关 键 词： | 营销 创新 经营理念 |
| 文章编号： | 1008-7222(2004)04-0039-05 |
| 修稿时间： | 2004年10月14 |
Marketing is selling thoughts |
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| HAN Qing-xiang.Marketing is selling thoughts[J].Journal of Beijing Institute of Economic Management,2004,19(4):39-43. |
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| Authors: | HAN Qing-xiang |
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| Abstract: | Marketing is selling thoughts. Marketing upper hand is the upper hand of idea. The advanced marketing thought comes from consumers' deep understanding, accurate judgement to the competitor, calm analysis to the variation tendency of economy and market, establishment of the advanced marketing idea. |
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| Keywords: | marketing innovation business idea |
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