| 现代文化语境下宣传文体的嬗变与应对 |
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| 引用本文： | 宋瑞芳. 现代文化语境下宣传文体的嬗变与应对[J]. 内蒙古财经学院学报(综合版), 2008, 0(3): 61-63 |
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| 作者姓名： | 宋瑞芳 |
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| 作者单位： | 内蒙古财经学院中文系 |
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| 摘 要： | 在现代文化语境下,始终处于时代前沿的宣传文体,在宣传理念与写作方法上作出了相应的嬗变与应对,这是传媒发挥其基本的舆论功能和社会整合功能的必然结果。
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| 关 键 词： | 现代文化语境 宣传文体 嬗变 应对 |
Transmutation of Promotional Style under Modern Culture Context and Response to It |
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| Song Ruifang. Transmutation of Promotional Style under Modern Culture Context and Response to It[J]. Journal of Inner Mongolia Finance and Economics College, 2008, 0(3): 61-63 |
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| Authors: | Song Ruifang |
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| Affiliation: | Song Ruifang(Inner Mongolia Education Admission and Examination Center,Inner Mongolia,Hohhot,010051) |
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| Abstract: | In the context of modern culture,Always at the forefront of the times in charge of propaganda,Writing in the publicity ideas and the corresponding methods to deal with the evolution,This is the inevitable result that the media play its basic function of public opinion and social integration capabilities。 |
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| Keywords: | Modern Cultural Context Publicity Style Transmutation Response |
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