Strategy clusters in japanese markets: Firm performance implications

This study identifies generic Japanese strategy clusters and explores their performance implications. It is based on Japanese executives’ perceptions of the veracity of various PIMS strategy principles in Japan. Three distinct strategy clusters are identified around market position and product strategy dimensions. These Japanese strategy clusters, when moderated by such contingency factors as strategic orientation and product life cycle stage, offer unique performance implications for the Japanese market. His research interests center on global sourcing, competitive strategy, and cross-cultural comparative issues. His recent publications includeGlobal Sourcing Strategy: R&D, Manufacturing, and Marketing Interfaces (Quorum Books, 1992) andThe Japanese Distribution System: Opportunities and Obstacles, Structure and Practices (Probus Publishing, 1993). His research interests include strategy, international marketing, marketing management, and research methodology. His research has appeared in theJournal of Marketing, Journal of Marketing Research, andIndustrial Marketing Management, among others.