| 城市户外广告的经营与管理——以南京市为例 |
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| 引用本文： | 黄玮,杜超,周寅康.城市户外广告的经营与管理——以南京市为例[J].城市问题,2006(9):70-73,88. |
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| 作者姓名： | 黄玮 杜超 周寅康 |
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| 作者单位： | 南京大学地理与海洋科学学院 |
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| 摘 要： | 分析了户外广告在规划和经营管理方面存在的主要问题,并在此基础上提出了相应的对策建议.认为城市户外广告是城市资产的重要组成部分,只有在明晰产权的基础上建立市场化机制,户外广告的资产价值才能得以实现;通过市场化方式经营管理户外广告可以合理配置户外广告资源,规范户外广告设置,为城市建设筹集资金,提高城市竞争力,促进城市社会经济的发展.
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| 关 键 词： | 南京市 户外广告 经营 管理 |
| 文章编号： | 1002-2031(2006)09-0070-04 |
| 修稿时间： | 2006年6月6日 |
A study on the operation and management of outdoor advertisement of Nanjing |
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| HUANG Wei & colleagues.A study on the operation and management of outdoor advertisement of Nanjing[J].Urban Problems,2006(9):70-73,88. |
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| Authors: | HUANG Wei & colleagues |
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| Institution: | HUANG Wei & colleagues |
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| Abstract: | Outdoor advertisement is one of the very important parts of city assets. Only the market mechanism is set up on the base of the property right clarified, can the asset value of outdoor advertisement be achieved. Outdoor advertisement management through market-oriented ways can optimize efficiently outdoor advertisement resources, regularize outdoor advertisement setting, collect money for urban construction, improve the city competency, and boost society and economy developing. There are several problems of outdoor advertisement in aspects of planning and management in Nanjing City, so the paper finally gives countermeasures. |
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| Keywords: | outdoor advertisement management administration Nanjing City |
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