| 面向消费者的现代营销体系建设探索与实证研究 |
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| 引用本文： | 项建安,叶为全.面向消费者的现代营销体系建设探索与实证研究[J].中国电子商务,2013(5):1-3. |
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| 作者姓名： | 项建安 叶为全 |
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| 作者单位： | 1. 安徽省烟草专卖局 安徽合肥230022
2. 安徽中烟工业有限责任公司 安徽合肥230088 |
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| 基金项目： | 安徽省烟草专卖局科技项目;项目编号20100551010 |
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| 摘 要： | 本文分析阐述了如何通过信息化手段提高烟草商业企业面向消费者服务的水平，重点研究论述了面向消费者的现代烟草营销体系的构想与策略，并就一些关键问题作了深入分析与研究。
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| 关 键 词： | 烟草 营销管理 数据 |
The Modern Consumer-oriented Marketing System Exploration and Empirical Research |
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| Xian Jian-an
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YE WEI-QUAN.The Modern Consumer-oriented Marketing System Exploration and Empirical Research[J].Discovering Value,2013(5):1-3. |
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| Authors: | Xian Jian-an YE WEI-QUAN |
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| Institution: | Xian Jian-an YE WEI-QUAN2 1. hnhui Provincial Tobacco Monopoly Bureau, HeFei 230022, China;2. hnhui China Tobacco Industry Corporation, tleFei 230088, China |
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| Abstract: | It is analyzed how tobacco commercial enterprise by means of information technology to improve the level of consumer-oriented services, then it is discussed the modern consumer-oriented of tobacco marketing management system design and implementation process. At last, it is made an in-depth analysis and research on some of the key issues. |
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| Keywords: | Tobacco Marketing Management Data |
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