| 论体育特许产品经营的市场营销价值及其与体育赞助的异同 |
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| 引用本文： | 王晓曦. 论体育特许产品经营的市场营销价值及其与体育赞助的异同[J]. 价值工程, 2010, 29(20): 16-17 |
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| 作者姓名： | 王晓曦 |
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| 作者单位： | 广州中医药大学,广州,510006 |
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| 摘 要： | 本文通过对体育特许产品经营价值的分析和体育特许产品经营与体育赞助活动异同的分析为从事相关行业的经营管理者提供参考。
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| 关 键 词： | 体育特许经营 价值 体育赞助 异同 |
The Value of Sport Licensing and the Similarities and Differences Between Sport Licensing and Sport Sponsorship |
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| Wang Xiaoxi. The Value of Sport Licensing and the Similarities and Differences Between Sport Licensing and Sport Sponsorship[J]. Value Engineering, 2010, 29(20): 16-17 |
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| Authors: | Wang Xiaoxi |
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| Affiliation: | Wang Xiaoxi(Guangzhou University of Traditional Chinese Medicine,Guangzhou 510006,China) |
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| Abstract: | This paper provide the reference for those who is engaged in the related industries through analysis of the value of the sport licensing management and the similarities and differences with sports sponsorship. |
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| Keywords: | sport licensing value sport sponsorship similarities and differences |
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