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The influence of cooperative relations on geographical expansion and diversification strategies in family firms
Authors:Cristina López-Cózar-Navarro  Sonia Benito-Hernández  Manuel Platero-Jaime
Institution:1. Universidad Politécnica de Madrid, Av. Complutense s/n., Ciudad Universitaria, 28040 Madrid, Spain;2. Universidad Europea de Madrid, Calle Tajo, s/n. 28670 Villaviciosa de Odón, Madrid, Spain
Abstract:This study examines the relationship between existing partnerships and geographical expansion and diversification strategies in family firms in the Spanish manufacturing sector. It specifically analyses whether the family nature of a business and its cooperative relations (vertical cooperation with clients and suppliers, horizontal cooperation with competitors, and institutional cooperation with technology centers and universities) influence its geographical expansion and diversification strategies, and whether there are significant differences between family and non-family firms. This paper includes a review of the literature and an empirical study with a sample of 1848 companies of which 824 are family firms. Significant differences were generally found between family and non-family firms, depending on the type of partner selected for cooperation and the relationship between the types of cooperation and the growth strategies developed by them. Research results and policy implications are discussed, and management practices are proposed.
Keywords:Diversification  Geographical expansion  Cooperation strategy  Family character
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