| 广告英语的语言特点 |
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| 引用本文： | 刘秀华,王海燕.广告英语的语言特点[J].安徽工业大学学报(社会科学版),2009,26(1). |
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| 作者姓名： | 刘秀华 王海燕 |
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| 作者单位： | 辽宁工业大学,外语系,辽宁,锦州,121001;上海海事大学,外国语学院,上海,200135 |
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| 摘 要： | 广告已成为现代生活不可缺少的一部分,是现代企业经营的有力武器。作为英语广告主要载体的广告英语是一种专门用途英语。广告英语的词汇特点、语法特点形成了广告英语的语言特点。
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| 关 键 词： | 广告英语 语言特点 词汇特点 语法特点 |
On Linguistic Characteristics of Advertisement English |
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| Authors: | LIU Xiu-hua WANG Hai-yan |
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| Institution: | 1.Department of Foreign Language;Liaoning University of Technology;Jinzhou 121001;Liaoning;2.School of Foreign Studies;Shanghai Maritime University;Shanghai 200135;China |
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| Abstract: | Advertisement has become an essential part of modern life and is used as a powerful weapon in business nowadays.As the main medium of English advertisement,advertisement English is a special type of English.Its lexical and grammatical characteristics form its linguistic characteristics. |
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| Keywords: | advertisement English linguistic characteristics lexical characteristics grammatical characteristics |
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