| 对企业声誉评价研究的综述 |
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| 引用本文： | 赵锡锋. 对企业声誉评价研究的综述[J]. 价值工程, 2007, 26(4): 117-119 |
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| 作者姓名： | 赵锡锋 |
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| 作者单位： | 山东大学管理学院,济南,250010 |
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| 摘 要： | 介绍了企业声誉的起源与发展,总结归纳了国内外知名的企业声誉评价指标体系,回顾了近期国内外学者在影响企业声誉的因素研究上的典型成果,进而提出研究发展与展望。
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| 关 键 词： | 企业声誉 指标体系 影响因素 |
| 文章编号： | 1006-4311（2007）04-0117-03 |
Overview on Evaluated Reserches of the Enteprise's Reputation |
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| Zhao Xifeng. Overview on Evaluated Reserches of the Enteprise's Reputation[J]. Value Engineering, 2007, 26(4): 117-119 |
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| Authors: | Zhao Xifeng |
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| Affiliation: | School of Management, Shandong University, Jinan 250010, China |
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| Abstract: | This paper introduces the origin and development of corporate reputation,summaries the known corporate reputation evaluation index system and reviews the representative fruits on factors affect corporate reputation in the near future.Based on that,we provided our suggestions on the development and prospect of corporate reputation. |
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| Keywords: | corporate reputation evaluation index system factor |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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