| 企业文化在中小企业管理中的应用初探 |
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| 引用本文： | 修亚妹,乔仁生,薛敬. 企业文化在中小企业管理中的应用初探[J]. 价值工程, 2007, 26(7): 37-39 |
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| 作者姓名： | 修亚妹 乔仁生 薛敬 |
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| 作者单位： | 山东经济学院,济南250014;即墨市城西新社区建设委员会,即墨266200 |
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| 摘 要： | 中小企业在市场经济中占有重要地位,也面临激烈的竞争。中小企业如何在竞争中取胜,如何做大做强,管理者可以应用文化管理。首先要树立观念,其次是要确立文化的结构和内容,最后是文化在企业的传播。当然企业文化要体现出我国中小企业的特点。
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| 关 键 词： | 中小企业 文化管理 |
| 文章编号： | 1006-4311（2007）07-0037-03 |
Discussing on the Application of Corporate Culture in SMEs Management |
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| Xiu Yamei,Qiao Rensheng,Xue Jing. Discussing on the Application of Corporate Culture in SMEs Management[J]. Value Engineering, 2007, 26(7): 37-39 |
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| Authors: | Xiu Yamei Qiao Rensheng Xue Jing |
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| Affiliation: | 1Shandong Institute of Economies, Jinan 250014, China; 2Jimo City Committee Building New Communities Story ,Jimo 266200 ,China |
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| Abstract: | SMEs play an important role in a market economy,facing intense competition.Small and medium-sized enterprises how to win in the competition,how to enlarge and strengthen management can be applied to cultural management.First,we should establish the concept,followed to establish the structure and culture,the dissemination of culture in the end.Of course,corporate culture should reflect the characteristics of China's SMEs. |
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| Keywords: | SME management culture |
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