| 基于敏感分析的客户终身价值模型 |
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| 引用本文： | 袁胜军,黄立平,周欢,李培亮.基于敏感分析的客户终身价值模型[J].价值工程,2007,26(7):59-61. |
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| 作者姓名： | 袁胜军 黄立平 周欢 李培亮 |
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| 作者单位： | 同济大学经济与管理学院,上海200092;同济大学经济与管理学院,上海200092;同济大学经济与管理学院,上海200092;同济大学经济与管理学院,上海200092 |
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| 摘 要： | 伴随电子商务的兴起,更多的企业开始重视对客户关系的管理。客户终身价值作为客户关系管理的一个部分,其准确定量显然具有重要现实意义。基于敏感分析的客户终身价值模型是对传统经典模型的一个改进,具有很好的操作性。
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| 关 键 词： | 敏感分析 客户关系管理 客户终身价值 |
| 文章编号： | 1006-4311（2007）07-0059-03 |
The Customer Lifelong Value Model Based on Sensitive Analysis |
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| Yuan Shengjun,Huang Liping,Zhou Huan,Li Peiliang.The Customer Lifelong Value Model Based on Sensitive Analysis[J].Value Engineering,2007,26(7):59-61. |
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| Authors: | Yuan Shengjun Huang Liping Zhou Huan Li Peiliang |
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| Institution: | School of Economics and Management, Tongji University, Shanghai 200092, China |
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| Abstract: | With the electronic commerce developing,more enterprises start to pay much attention to the customer relations management.The customer lifelong value the customer relations management one part,which being quoted accurately has the important practical significance.The customer lifelong value model based on the sensitive analysis originates to the traditional model with a good operationality. |
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| Keywords: | sensitive analysis customer relations management customer lifelong value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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