| 基于价值链理论的企业品牌竞争策略研究 |
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| 引用本文： | 张世新,刘战伟.基于价值链理论的企业品牌竞争策略研究[J].价值工程,2007,26(8):72-73. |
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| 作者姓名： | 张世新 刘战伟 |
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| 作者单位： | 兰州理工大学国际经济管理学院,兰州,730050 |
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| 摘 要： | 在市场经济中,企业采取的品牌竞争策略关系着企业竞争力的大小。从价值链的角度出发,通过对企业价值链的分析,寻找适合企业的品牌竞争策略,以取得竞争优势。
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| 关 键 词： | 价值链 品牌策略 竞争优势 |
| 文章编号： | 1006-4311（2007）08-0072-02 |
To Study on Competing Strategy of Enterprise's Brand Based on Value Chain Theory |
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| Zhang Shixin,Liu Zhanwei.To Study on Competing Strategy of Enterprise''''s Brand Based on Value Chain Theory[J].Value Engineering,2007,26(8):72-73. |
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| Authors: | Zhang Shixin Liu Zhanwei |
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| Institution: | Lanzhou University of Technology, Lanzhou 730050, China |
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| Abstract: | In the market economy,the brand competition strategy which the enterprise adopts is relating the enterprise competitive power size.This article embarks from the value chain angle,through to the enterprise value chain analysis,looks for the competitive brand strategy to gain a competitive advantage. |
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| Keywords: | value chain brand strategy competitive advantage |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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