| 医药企业移动客户关系管理应用研究 |
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| 引用本文： | 乐承毅,董毅明.医药企业移动客户关系管理应用研究[J].价值工程,2007,26(6):108-111. |
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| 作者姓名： | 乐承毅 董毅明 |
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| 作者单位： | 昆明理工大学管理经济学院,昆明,650093 |
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| 基金项目： | 云南省科技厅软科学项目 |
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| 摘 要： | 移动客户关系管理(MCRM)是近年来随着移动技术的发展而产生的新的客户关系管理模式,它在医药企业中的应用将提高销售人员效率和客户满意度,加强对市场终端的控制,增强企业竞争力。文中先对医药企业中移动客户关系管理的应用价值作了探讨;然后以云南白药为例,对其移动客户关系管理系统的应用提出了方案构想。
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| 关 键 词： | 移动客户关系管理(MCRM) 医药企业 应用价值 云南白药 |
| 文章编号： | 1006-4311（2007）06-0108-04 |
To Study of Applicating on MCRM in Medical Industry |
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| Yue Chengyi,Dong Yiming.To Study of Applicating on MCRM in Medical Industry[J].Value Engineering,2007,26(6):108-111. |
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| Authors: | Yue Chengyi Dong Yiming |
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| Institution: | School of Management and Economics, Kunming University of Technology, Kunming 650093, China |
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| Abstract: | MCRM(Mobile Customer Relationship Management)appeared with the development of mobile technology,its application in medical industry will heighten efficiency of sellers and satisfaction of customer,better the control market and strengthen the competitiveness of corporation.This paper first research on the application value of MCRM in medical industry;then takes for example Yunnan Baiyao,design the application of MCRM system for it. |
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| Keywords: | Mobile Customer Relationship Management(MCRM) medical industry application value Yunnan Baiyao |
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