| 基于核心竞争力的多元化经营战略 |
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| 引用本文： | 姚莉. 基于核心竞争力的多元化经营战略[J]. 价值工程, 2007, 26(5): 109-113 |
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| 作者姓名： | 姚莉 |
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| 作者单位： | 湖北经济学院,武汉,430205 |
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| 摘 要： | 分析研究了企业为何要选择多元化战略,企业进行多元化战略的最佳时机以及企业如何在具体的市场环境中实施多元化战略;通过对多元化战略的利弊进行探析,指出企业应该根据自身核心竞争力制定其多元化战略,以求得企业利润的最大化。
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| 关 键 词： | 专业化 多元化经营战略 核心竞争力 竞争优势 |
| 文章编号： | 1006-4311（2007）05-0109-05 |
Strategy of Diversification Based on Core Competences |
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| Yao Li. Strategy of Diversification Based on Core Competences[J]. Value Engineering, 2007, 26(5): 109-113 |
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| Authors: | Yao Li |
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| Affiliation: | Hubei Institute of Economics, Wuhan 430205 |
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| Abstract: | This paper mainly discusses the basic problems that how corporation transfers to diversification from specilization.And in the frondose market condition carry into execution the diversification strategy.Offer some strategic suggestions on the diversification strategy of corporation. |
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| Keywords: | specialization strategy of diversification core competence competitive advantage |
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